KITH Pays Homage to New York by Recruiting the Lox for Its "96 Collection"

KITH has managed to reach new heights season-after-season in its five year span, but it will always trace back its roots to New York. For its forthcoming "96 Collection," the coveted streetwear brand channels the Big Apple's fashion culture from 1996. It was a time when New York hip-hop was at its grittiest as exemplified by the rap group The LOX, who Ronnie Fieg recruits for the capsule's campaign. In the range, you'll find a mix of custom fabrics and modern silhouettes in combination with retr...